Social media management is not just about posting content every day or even running promotions on your poster. It’s more than just convenient marketing; there are many pros and cons, which makes it different from traditional marketing techniques. There are mostly pros; all you need is to understand how to utilize these plus points of social media in your business.
Let’s begin with a proper workflow of 30 days to make the best of your social media.
You cannot start blindly working on your social media posts; you must make a plan. If you have a social media appearance that is not generating business, you need to run a social media audit to identify the problems and find the gaps. For an audit you must have strong social media and marketing knowledge so you can understand your audience and find out why your customer is your customer and what makes you different from your competitors.
To find out, you have to find the answer to these questions:
1. Who are they?
2. What do they dream of?
3. What frustrates them daily?
4. What desire do they want fulfilled?
5. What identity do they want to become?
Once you answer these questions, you will be able to make your brand story and hooks easily. You must answer these questions no matter if it takes a couple of days because this will become the core of your entire strategy.
Now all you have to do is develop a brand story that responds to the problems faced by your clients. Now the main things are done, and you are on the right track. To make it easier for you to develop a strategy, you can make an avatar of your client. You can name that avatar and do the following steps.
Create a profile with:
• Name: Identify them by persona (e.g., Busy Mom Fatima, Startup Owner Ahmed, Fitness Enthusiast Zohaib)
• Age
• Income Level
• Pain Points
• What they search on Google
• Who they follow online
• What they buy
Once you make this profile, developing hooks will become much easier for you. But before you go to hooks, you need to make a complete audit of your digital media. Keeping the above finding in your mind, make deep research on your digital media and write down your mistakes and gaps, and also write what you would do if you knew all of these things before.
To bypass all the above efforts, you can simply contact A Tech IT Solutions and get a free audit in which their experts do the job of identification of gaps and also provide you with a detailed roadmap.
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Now I suppose you have the audit report in your hand and you are ready to move on to the next phase.
Keeping these things in mind, start writing a content calendar. While writing content, you always have to make sure that this content must align with your brand story and client needs.
Don’t Sell the Product Sell the Solution
Don’t post only promotions, products, or services-based content; it will make you look like you are so desperate for money. It’s right that every business needs money, and all of us started some projects to make money by the end of the day, but too much desperation will make you look like you are not focused on serving your client or focusing on client needs.
I know a business owner; he was outsourcing his services of IT and accounting. He was interviewing people and companies; he said if a person comes to me and starts talking about price instead of my requirements, I am not hiring him.
So even if you are looking for services only, you must not show that you are just selling; instead, your social media should look like you are educating, not just educating but educating the right audience. You can look in the past; you always feel confident to do business with people who are guiding you and telling you the secrets of
This thing is not only applied on streets but also everywhere because it’s basic psychology. And marketing is all about gaining trust and earning loyal clients. And to gain trust, your content must cover all three aspects of content.
1. Promotional Content:
This type of content is necessary because it will generate revenue and keep the ball rolling, and this content needs your most attention. You have to work on hooks, wordings, colors, and type artwork. The first 3 or 4 words decide if the client is going to click on the advertisement or not.
2. Brand and Industrial Awareness:
In this content you completely follow your brand story and tell the client about your brand values and your industrial norms. And educate the client what to choose and how to choose. It will make the client confident about your brand and gradually transform your audience into loyal clients.
3. Educational Content:
While writing this kind of content, you should be very careful because your provided information must be authentic and in favor of your offered services and products. In this category you can share news relevant to your industry, government policies, and other social events happening, but always think twice about the impact of this content on your brand, product, or sales.
If you are confused about how to differentiate the content category and develop your brand story and write hooks. And defiantly, it’s not an easy job; you need a lot of research, competitive analysis, and psychological tricks to do that part perfectly. And if you are a business owner, you have to focus on a lot of things like production, accounts, human resources, etc. Simply CLICK HERE & LET THE EXPERTS AT A Tech IT Solutions do this job perfectly.
In this phase we believe you have at least one month’s planned content for your digital media channels, which covers your promotion, sales funnel, brand awareness, and digital media activities to interact with and engage your audience.
Here comes the presentation phase. Now you need to hire a professional corporate graphic designer who knows the corporate tone of designs. But don’t leave everything to the designer because he only knows one end, but you own the vision and story of your brand. You will decide what to say loudly and what not to. So you have to find some time and sit with creative people. If you are a business owner who handles a lot of things all alone, we at A Tech IT Solutions hold the aim to make things easy for you and always stand beside you. CLICK HERE and get a professional team beside you, which will handle your entire strategy, content, design, advertisement, and execution.
To execute your strategy you must need all type of content that are following
1. Static Post: These are the basic posts for announcements and regular interactions with the audience and keeping your branding constant.
2. Motion Graphics: These are the animations that are used to change the flavor and to announce some big things and happenings. You can try different resolutions for different kinds of content, like reels or regular videos. You can run campaigns by using this and static posts.
3. UGC: This is the content you should use for campaigns because this is a word-of-mouth marketing type. User-generated content is the content everyone wants to see before buying; we always believe the user more than the sellers.
4. BTS: Behind the scenes, this content makes the people believe that we are real because the fake is fabricated and perfect, but what really exists has some errors in the background, and in BTS we need to show our daily operations or team activities, our product processing units, or our team brainstorming over things.
There are other categories too, but these are the main types, which are mostly applicable in all of the businesses.
Professionals at A Tech IT Solutions (SMC-PVT) Ltd. Can assist you in your specific domain, and with a dedicated approach, all of the above explained stuff will become so smooth for you. All you need is to contact us and see your business growing.
Now we have been running a campaign for the last 7 days, and we have all the states. People are buying our products, and our story is now in the market. We know which type of content is performing and which is getting an audience but not sales.
Adjust your ads and align your content creation process, but don’t leave any segment of your content and encourage your buyer to give feedback and plan digital activities. For example, we can say, “Drop your feedback and get X% a discount.” In this way we will expand to organic reach and increase returning orders. For returning orders, there is a benefit that these orders are with no marketing cost, so instead of keeping that marketing cost in your wallet, you should give discounts to your loyal audience.
Now comes the bad scenario: there must be a few people who had bad experiences with your product and service. Even if you are selling the best product in the market, you need to resolve their concerns no matter what it costs you; you should offer them free exchanges or refunds because in this way you will keep them from the market in the beginning, which may cause a butterfly effect later. And in Islam it’s the Sunnah of Muhammad (S.A.W.) to refund the product without saying any word and get the house in heaven. And Muhammad was the best businessman as well. When you offer a free refund, it will give confidence to a lot of people to buy without fear of getting scammed.
There is another case also. In this case your campaigns will fail at all. After following all of the above processes very carefully, what do you do?
Are you going to stop your campaigns and shut down your business, or are you looking for other ways? Remember, social media never fails to get your business; it’s your strategy that failed. You should try to find the core reason behind the failure of your campaign. If you have done all of the things, then you should HIRE AN EXPERT and try to run an audit. As a commitment to startup empowerment, A Tech IT Solutions is offering these free of cost. All you need to do is CLICK HERE, fill out the form on your screen, and an expert will reach you with the best solution to achieve your digital media dreams.