Blog

Fix It in 30 Days

Social media management is not just about posting content every day or even running promotions on your poster. It’s more than just convenient marketing; there are many pros and cons, which makes it different from traditional marketing techniques. There are mostly pros; all you need is to understand how to utilize these plus points of social media in your business.

Let’s begin with a proper workflow of 30 days to make the best of your social media.

Week 1 – Audit and Road Map:

You cannot start blindly working on your social media posts; you must make a plan. If you have a social media appearance that is not generating business, you need to run a social media audit to identify the problems and find the gaps. For an audit you must have strong social media and marketing knowledge so you can understand your audience and find out why your customer is your customer and what makes you different from your competitors.

Who is Your Customer?

To find out, you have to find the answer to these questions:

1.         Who are they?

2.         What do they dream of?

3.         What frustrates them daily?

4.         What desire do they want fulfilled?

5.         What identity do they want to become?

Once you answer these questions, you will be able to make your brand story and hooks easily. You must answer these questions no matter if it takes a couple of days because this will become the core of your entire strategy.

Now all you have to do is develop a brand story that responds to the problems faced by your clients. Now the main things are done, and you are on the right track. To make it easier for you to develop a strategy, you can make an avatar of your client. You can name that avatar and do the following steps.

Create a profile with:

•           Name: Identify them by persona (e.g., Busy Mom Fatima, Startup Owner Ahmed, Fitness Enthusiast Zohaib)

•           Age

•           Income Level

•           Pain Points

•           What they search on Google

•           Who they follow online

•           What they buy

Once you make this profile, developing hooks will become much easier for you. But before you go to hooks, you need to make a complete audit of your digital media. Keeping the above finding in your mind, make deep research on your digital media and write down your mistakes and gaps, and also write what you would do if you knew all of these things before.

To bypass all the above efforts, you can simply contact A Tech IT Solutions and get a free audit in which their experts do the job of identification of gaps and also provide you with a detailed roadmap.

Click here for FREE AUDIT & ROAD MAP

Now I suppose you have the audit report in your hand and you are ready to move on to the next phase.