Client: Mr. Rafy Fazal Chohhadry
Business Name: Focus Engineering
Location: Lahore, Pakistan
First Meeting: 21st August 2025

1. Introduction / Background

Focus Engineering is a well-established and highly reputable company in Lahore, known for handling large-scale government projects in construction, solar solutions, fire & safety systems, and security installations.

Despite completing millions of rupees worth of projects over the years, their digital presence was almost nonexistent. They were relying entirely on PR, personal connections, and word-of-mouth to secure projects. This meant they had zero visibility on digital platforms and were missing the massive opportunity to attract clients online.

Recognizing the need to modernize their business presence, Mr. Rafy Fazal Chohhadry contacted us and scheduled a consultation meeting on 21st August 2025.

That meeting marked the beginning of Focus Engineering’s digital growth journey.

2. Challenge

Focus Engineering’s challenges were deep-rooted and required a comprehensive digital strategy:

• Zero Digital Footprint: No social media activity, no SEO, no online customer acquisition channels.
• Dependence on Offline Reputation: Even though the company had a strong portfolio, no digital proof or online track record existed.
• Seasonal Business Opportunities Missed: Solar and construction have strong seasonal demand, but they were not leveraging digital media to capture it.
• No Brand Visibility: Potential clients searching online for solar or construction services could not find them.
• Product Diversification Not Highlighted: Their fire & safety devices, security cameras, and turnkey construction solutions were not reaching online audiences.

3. Solution

Our plan was to take Focus Engineering from offline reputation to online dominance with a strategic, step-by-step approach:

Step 1: Build Their Digital Presence

We advised starting with social media branding and Local SEO on Google My Business (GMB) to quickly lift their visibility in Lahore and related regions.

Step 2: Capture the “Season of Solar & Construction”

We structured campaigns specifically designed to leverage peak seasons.
This helped Focus Engineering appear at the right time when people were actively searching for solar installations and construction services.

Step 3: Local SEO Activation

We optimized their GMB listing, updated content, added services, and began posting regularly to help them get into the map-pack for competitive keywords.

Step 4: Full Digital Marketing Support

Once they started seeing results, Focus Engineering trusted us for all their digital marketing needs, including:

• Social media management
• Lead generation
• Graphics & video production
• Website content updates
• Ongoing SEO
• Campaign-specific strategies

Step 5: Product-wise Digital Promotion

We then expanded our strategy to cover their complete range of services:

• Fire & Safety Device Solutions
• Security Camera Systems
• Solar System Sales & Installations
• Construction & Grey Structure Services
• Marketing of their newly constructed houses

We created campaigns that generated hype, increased visibility, and highlighted the strength of their portfolio.

4. Results

The results were powerful — not because digital marketing magically worked overnight, but because Focus Engineering is a genuinely competent and reputable company with a solid execution history.

Key Wins:

• Digital Recognition in Lahore: They went from zero presence to becoming a known name online.
• High Engagement Social Media Profiles: Their projects, updates, and portfolios gained strong traction on digital channels.
• Increased Leads & Inquiries: Construction, solar, fire safety, and security system queries grew significantly.
• Successful House Hype & Sales Support: Our campaigns helped them create attention for the houses they built, improving sales momentum.
• Trusted Digital Partnership: After early results, the company expanded our role, trusting A-Tech for all ongoing digital needs.

5. Conclusion

Focus Engineering’s transformation shows how even the strongest offline businesses can unlock new levels of growth when they step into the digital world.

From being a high-performing but digitally invisible company, they evolved into an online-recognized engineering brand actively capturing leads, showcasing projects, and strengthening their market presence in Lahore and beyond.

Their journey continues, and A-Tech IT Solutions remains their committed digital partner — empowering their brand to grow, scale, and achieve even more.